Sales letters are excellent tools for companies to generate leads. Whether you’re strictly on-line or a brick-and-mortar business, both snail mail sales letters and emails can drum up hot leads that you can convert into sales. But—and this is big—only if you get it right.
Copywriters and content marketers should hone their sales letter skills. At some point, a client may ask you to write a bona fide sales letter, prospecting email, or a landing page. They all need certain elements to convert.
There are plenty of "experts" out there who spout off how best to write a sales letter. Let’s focus on what not to do when writing your sales letter so you can avoid these common pitfalls.