The good news for copywriters is that content is still king. The bad news is that only the really good stuff will sell.
In the past, the low barrier to entry for copywriters created a glut of writers hanging out their shingles. Companies are now beginning to realize, however, that all content is not created equal. Their audience is tired of the hype and the fluff. Readers expect value in exchange for their time spent reading your content. If they don’t find value, they’ll turn elsewhere.
We’ve pulled together a few predictions on trends that will rule content in 2017. Like most predictions, take what you need and discard the rest.