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Why You Need Your Audience to Nod as They Read

No matter how brilliant your copy is, if you can't get your readers to nod along as they read, you haven't made that all important connection yet.

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Why a Fully Realized Villain is as Important as Your Protagonist

Your antagonist can make the difference between a ho-hum novel and a break-out one.A fully realized villain is someone who shows us parts of ourselves in his or her makeup. If you can connect in some...

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Are You Ignoring Your Best Ideas?

Bored by your own writing? You could be suffering from the toll of ignoring your best ideas. ‘But why on earth would I ignore an idea if it’s good?’, you’re wondering. The answer is that you probably...

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10 Writing Issues that Your Grammar Checker is Missing

An editing tool checks for writing issues that go far beyond mere grammar problems.

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Growing The Writing Cooperative

“The Coop” is more than just a Medium publication — it’s a community. And it’s growing.The motto of The Writing Cooperative is, “Helping each other write better”. This phrase ultimately guides all that...

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The Evolution of Copywriting

Throughout history, copywriting has been integral to the success of millions of advertising and marketing campaigns. Here’s how copywriting has evolved, and what today’s copywriters need to bear in mind.

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Wrestling Run-On Sentences Into Shape

ProWritingAid's sentence length check is one of the most important reports I use for every piece of writing. I have a tendency to write long, flowing sentences that meander around, trying to connect...

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Why You Need an Editorial Calendar for Content Marketing

Do you regularly create great content for your target audience? Let's have a show of hands: how many of you use an editorial calendar to organize your content?Not everyone uses an editorial calendar,...

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When the Words Won't Come: Word Explorer

Use ProWritingAid's Word Explorer to look at any word 14 different ways. Yes, it's true. Here's the list of ways you can check out any given word:DictionaryReverse Dictionary (this shows you words with...

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End Hunger by Practicing Grammar? Sign Us Up!

Did you know that if you spend 15 minutes a day improving your grammar and vocabulary on freerice.com, you will be helping end hunger?

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Using an Editing Tool Does Not Make You a Lazy Writer

Do you always check your work for repeated or overused words or phrases? I know I don't. Sometimes I can be so close to my writing that I don't notice when I've used a certain word too many times in...

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Affect vs. Effect: When to use each

When to use "affect" or "effect" is so confusing that people are switching to "impact" to use in its place.Never fear—it's not difficult to use "affect" and "effect" properly. Here is what you need to...

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Why Every Writer Needs A Writing Mentor (And Where To Find One)

When I began working for Charlie, I knew he was talented. He's the writing partner of a well-known leadership expert and together they've authored over 100 books. Several have become New York Times...

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When Symbolism Goes Too Far

Are we hard-wired to seek symbolism in everything from our literature to our everyday life? Spirituality is rife with symbolism, advertisers use symbols to sell their products, and we interpret a smile...

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Me Write Pretty One Day: Why Purple Prose Kills the Clarity of Your Content

Great content needs to be more than just "pretty". It needs depth and insight. It needs to avoid purple prose not like the plague, but because it is the plague.

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Copywriting's 7 Deadly Sins

Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.

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Licence vs. License: Which One is Right?

Well, it depends on which side of the pond you're on.If you're American, license is both a noun and a verb, and licence is not used at all.If you're anywhere else speaking English, licence is the noun...

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Blogging Analytics: What you need to know

Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that...

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Why You Should Throw Your Main Character Under a Bus

What is it about a great story that keeps you turning the pages? Think of the last book you devoured in one sitting. What kept you so engrossed you had to stay up until 4am to finish it?For those of us...

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Contena: What You Need to Know to Start a Writing Business

At ProWritingAid, we want our writers to be as successful as possible. And so, when we come across a potential opportunity for writers to make money, we check it out. The folks at Contena got in touch...

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