The Nitty Gritty Practical Guide to Giving your Characters Unique Voice
Character Voice is as difficult to pin down as it is critical.Plenty of writing advice resources talk about the importance of your main characters each having a unique voice, but how do you achieve...
View ArticleWriter's Biggest Fear: And it's not spiders
What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and...
View Article7 Writing Opportunities You May Have Overlooked.
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.If writing a best-selling novel is your secret (or...
View ArticleHow to Take Advantage of the 7 Deadly Sins When You're Copywriting
Here's how to use the 7 Deadly Sins like an angel to present your product or service in its best possible light. Master these tips and they'll be eating out of your hand.
View ArticleBlogging Analytics: What You Need to Know
Whether you write for yourself or you're a hired gun, you need to answer a basic question: is your blog successful? The only way to determine success is to measure your blog's results, and to do that...
View ArticleAvoid These 7 Deadly Copywriting Sins
Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes...
View ArticleA Writer's Biggest Fear: And it's Not Spiders
What is it you fear most as you sit in front of a blank screen? Perhaps the fear of rejection holds you back from putting words on paper. You know your work is likely to get rejected by publishers and...
View Article7 Writing Opportunities You May Have Overlooked
You can be a writer without being a starving artist. In fact, plenty of writers make a healthy living from their craft. Some even crest six figures.If writing a best-selling novel is your secret (or...
View ArticleHow Blogging Can Help You Get Better at What You Love
When the concept of blogging first emerged, becoming a professional writer in glorified online journals to make money wasn’t the goal.The blogging community has significantly evolved as people write,...
View ArticleHow to Create Mood Like Edgar Allan Poe
The master of Gothic horror stories, Edgar Allan Poe could set the tone of anything with a few chosen words. Here's how he did it.
View Article7 Things You are Probably Doing that Make Your Copywriting Suck
Copy has different purposes: direct response (you want readers to act/purchase) or educational (providing the information they need to decide). Regardless of your purpose, writing great copy takes...
View ArticleWhat the Heck are Auto-Antonyms? And Why Should You Worry About Them?
Auto-antonyms are words with multiple meanings of which one contradicts or reverses another. What, you say, how can that be? Let's go through a couple examples.
View ArticleContent Marketing vs. ABM: Which is Better?
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.
View ArticleContent Marketing vs. Account-Based Marketing: Which is Better?
Both content marketing and ABM are strategy-driven. The big difference is the focus of the strategy. Let's look at definitions of each.
View ArticleHow and Why to Partner with Other Copywriters
Here are two key ways that partnering with another copywriter can help you build your business and your skills.
View ArticleAffiliate Income for Dummies (And Clever People)
Are you a writer? Do you want to supplement your income? The first question you should ask yourself is: Am I currently recommending something to colleagues/fans/friends and not getting paid for it?
View ArticleWhy We're on the Fence About Writing What You Know
"Write what you know" has been around forever. Some attribute it to Mark Twain and others to Hemingway. Regardless of who came up with this entreaty, my writing would be middle-class, ho-hum if I had...
View ArticleHow to Generate Infinite Ideas for Your Content/Blog
You probably have more ideas than you know, but when sitting in front of a blank screen, your mind is just as blank. How do those prolific bloggers and content marketers keep the fresh ideas...
View ArticleHow to Create an Anti-Hero Like Homer Simpson
Homer Simpson has only one focus in this world: himself. He has some pretty unlikable characteristics, I'm sure everyone can agree. Why do we love to hate Homer and hate to love him so much? Because...
View ArticleKnow Your Tenses: Past Progressive
How do you build the past progressive tense? Simply use the "to be" helping verb in the past tense and add on the present participle of the verb with an "-ing" on the end.If this sounds complicated,...
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